Executive Producer：HA Kwai-cheong
"IP Economy" refers to the commercial application of intellectual property (IP), a business model that transforms original animated characters, stories and other creative works into merchandise, licensing deals, and more. A Hong Kong-based creative studio has, over the years, secured copyright licenses to organize numerous exhibitions and events that have been widely popular among the public.
This episode will explore the importance of IP protection from the perspective of a "super connector" and licensee, while also examining the potential and economic impact of Hong Kong's development in the "IP Economy."
"IP Economy" refers to the commercial application of intellectual property (IP), a business model that transforms original animated characters, stories and other creative works into merchandise, licensing deals, and more. A Hong Kong-based creative studio has, over the years, secured copyright licenses to organize numerous exhibitions and events that have been widely popular among the public.
This episode will explore the importance of IP protection from the perspective of a "super connector" and licensee, while also examining the potential and economic impact of Hong Kong's development in the "IP Economy."
A tech startup originating from a local university laboratory is dedicated to developing an electricity-free cooling technology. Over three years, it has experienced rapid growth, expanding from initial paint coatings to a diverse range of products, including floor tiles, films and textiles.
In this episode, we will explore how the company leverages patent protection to safeguard its core technology, enabling faster and more far-reaching advancements in its scientific research and development.
Inspired by endangered animals, a Hong Kong handbag brand has gained international attention through its distinctive and functional designs. As its popularity grew, counterfeits began to emerge, threatening both sales and brand reputation.
In this episode, we explore how the company protects its creative work through design registration, and how legal safeguards help preserve its unique style—empowering the team to continue developing imaginative animal-themed bags and share the spirit of Hong Kong design with the world.
In a creativity-driven market, intellectual property is a vital pillar supporting brand growth. In Hong Kong, there is a cookie brand built by a dedicated team of creators who have won consumers’ hearts through quality and sincerity, gradually establishing a strong reputation of their own.
This episode explores how the brand uses trademarks to safeguard its identity and stands out in a competitive market. Through continuous innovation, the brand also transforms a cookie into a memorable story that fuels even greater brand strength.
