Attracting High-Value Tourists
In response to the phenomenon of "more visitors, less spending," what policies has the government implemented? Last year, the government released the " Development Blueprint for Hong Kong’s Tourism Industry 2.0," which emphasizes attracting high-value overnight tourists, including three key groups: MICE (Meetings, Incentives, Conventions, and Exhibitions) travelers, cruise passengers, and Muslim tourists. Are these three groups truly higher spenders? What is the current status of the industry in developing these groups, and what measures are being taken to enhance their value?