The Peninsula Hong Kong has already been in business for close to a century, and although many of its precious traditions remain preserved to this very day, it has never rested on its laurels. Instead, it is constantly seeking change, working with various organisations to launch ever-innovative services. By committing to causes such as philanthropy, environmental protection, and the development of arts and culture, it hopes to make an impact across all aspects of life. These outside-the-box collaborations and reforms often give the hotel an extra boost in the face of new challenges.