On this programme, we talked to a representative from Ngong Ping 360 about the cable car's upcoming celebrations to mark the 20th anniversary of its opening.
We then heard about a new branding strategy that could help promote Hong Kong's tourism industry by focusing on the city's soft power and culture.
After the break, a professor and a communication expert told us more about Chinese granfluencers, a growing cohort of web-savvy senior citizens who have taken social media by storm. What has contributed to their success and immense popularity?
9:05am-9:18am: Ngong Ping 360's 20th anniversary
Speaker: James Tung, Managing Director of Ngong Ping 360
9:18am-9:30am: City branding
Speaker: Roy Ying, Senior Lecturer at the Department of Marketing, The Hang Seng University of Hong Kong
9:32am-10:00am: "Grandfluencer" trend
Speakers:
Brian Yeung, Co-Founder of Brandstorm Communications
Florin Serban, Lecturer at the Department of Communication Studies, Hong Kong Baptist University
