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主持人：Chloe Feng and Brian Wong
Ever feel lost or curious about the social trends in China? If so, join Chloe Feng and Brian Wong on Trending China! Each week, they'll help decode the hottest and most important topics on the mainland. Trending China is a 30-minute programme where you can explore China's way of life, culture, entertainment, technology, history, economy, and more.
Tune in every Saturday morning at 8:30am - only on Radio 3.
This Saturday on Trending China, join Chloe Feng and Brian Wong as they discuss football following the World Cup, including Erling Haaland-the Norwegian star striker who has become a social media sensation on the Chinese mainland, celebrated for his humour and self-deprecating charm, which sharply contrasts with his image as a fierce scorer. His fame even helped spark a viral advert for Wang Lao Ji, a 195-year-old Chinese herbal tea brand.
Online, many netizens also call him "Ha Bao" or "Ha Baby" - describing him as adorable and the most meme-worthy footballer.
How did Chinese fans become so obsessed with him? And as the Chinese mainland's amateur football leagues begin to rise, could that momentum help the country achieve its next breakthrough?
Chen Diandian, founding partner of the Chinese mainland's sports consulting group ECO Sports, joins the discussion.
主持人：Chloe Feng and Brian Wong
This week, Chloe Feng and Brian Wong explores the attention economy - the invisible force that can drive businesses to rapid growth or leave them struggling to survive under the pressure of sudden fame.
A restaurant in Foshan was recently swarmed against the owner's wishes after a vlogger's video went viral, and it happens with street food stalls too - sudden popularity can mean long lines, stress, and exhaustion. With people eager for new experiences, the attention economy is reshaping society.
So how will the attention economy continue to develop on the Chinese mainland? And how can businesses better prepare for it?
Chloe and Brian discusses this with Professor Roy Ying, Senior Lecturer in Marketing at Hang Seng University.
