On Friday's Backchat, we looked at ways to foster sustainable development. The Hong Kong Polytechnic University recently compiled the 2025 Smart City Index, which is the world’s first smart city development assessment index based on publicly available data.
We spoke to the expert behind the survey, and found out how local authorities can utilise the data when planning our future development.
We then zoomed in on the importance of promotion and branding, after jeans giant American Eagle recently unveiled a controversial campaign featuring actress Sydney Sweeney. We learned more about the inner workings of the marketing sector.
After the break, we discussed the World Transplant Games that's kicking off in Dresden, Germany, on August 17. A team of 46 transplant athletes from Hong Kong will be taking part in the Games.
9:05am-9:21am: 2025 smart city index
Speaker:
Prof. John Shi, Director of the Otto Poon Charitable Foundation Smart Cities Research Institute, The Hong Kong Polytechnic University
9:21am-9:30am: American Eagle's PR stunt
Speaker:
Eugene Chan, Assistant Professor in Public Relations and International Events Management at the Technological and Higher Institute of Hong Kong (THEi)
9:32am-10:00am:World Transplant Games
Speaker:
Dr Chau Kar-foon, Honorary President of the Hong Kong Transplant Sports Association
Allen Ma, petanque, bowling and darts athlete
