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    20/11/2022
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    Intellectual property and the creative industries are closely related. It is only when a creator’s works and rights are protected that more ideal and sounder conditions for development will arise.

    In this episode, we will visit a Hong Kong-based “unicorn”, that is, a start-up company valued at over US$1 billion. This digital asset company uses its blockchain gaming platform to solicit collaborations with renowned brands from around the world. This does not only create synergy and increase the value of brands and trademarks, but also facilitates expansion into the metaverse, forging the future of the digital asset world.

    Group President Evan Auyang will elaborate on the close relationship between intellectual property and the company’s business operations, as well as how intellectual property protects the company’s creations during the game development process.


    聯絡: tangsy@rthk.hk


    集數

    EPISODES
    • Health And Beauty Brand (Trademark)

      Health And Beauty Brand (Trademark)

      The average GDP per capita of Hong Kong is as high as HK$360,000. In the eyes of many foreign companies, Hongkongers have high spending power, making the city a very attractive market. In addition, Hong Kong’s sound business environment and comprehensive legal system have given many overseas enterprises confidence in basing their operations in Hong Kong to expand their business in Asia.

      A Japanese drugstore chain which has been actively expanding into Asian markets in recent years has just opened a store in Hong Kong. Under the protection of Hong Kong’s comprehensive intellectual property laws, how can a registered trademark help them build their brand image and enhance consumer confidence? How does the design of their trademark illustrate their concept of “health and beauty”?

      01/01/2023
    • STEAM Toys (Trademark & Design)

      STEAM Toys (Trademark & Design)

      Toys are the things that children come into contact with most frequently. If elements of innovation and technology (I&T) are added to a toy, children may become inspired and take an interest in I&T during the process of play. Such a toy can pave the way for them to become I&T elites in 10 or 20 years’ time.

      A Hong Kong toy design company which views toys as the genesis of the I&T ecosystem began incorporating STEAM concepts into their designs as early as 1999. Through trademark registration and design patents, it has gained a firm foothold in the global creative educational toy market.

      25/12/2022
    • Electronics Accesory Design (Patent and Design)

      Electronics Accesory Design (Patent and Design)

      Product design is ubiquitous in our everyday lives. From small components and overall structure to the relevant technologies, inventors and designers have to put in a lot of effort to create innovations. Through patent registration, their creations and rights can be effectively protected. A patent owner can exercise the legal rights conferred by their patent to prohibit others from making, using, selling, or importing already patented inventions.

      A product design company which has based its R&D and design operations in Hong Kong has been continuously developing protective electronics accessories that offer high functionality. Its unique waterproof and drop-proof technology has been patented in various parts of the world. June Lai, the company’s CEO, will be sharing how patent and design registration has helped their products obtain protection and launch into international markets.

      18/12/2022
    • Non-Fungible Tokens (Copyright)

      Non-Fungible Tokens (Copyright)

      A non-fungible token, better known by its abbreviation, NFT, can represent the ownership of a digital asset. Original digital works such as illustrations, art pieces, sound recordings, and videos are some examples. Creators can upload their digital works to the NFT marketplace and hold auctions for buyers to bid against each other. Although the works themselves can be replicated an infinite number of times, these tokens that represent them are fully traceable via the blockchain of the underlying assets, and therefore able to provide buyers with unique identifiers to prove that the work purchased is an original and not a replica.

      Can the use of this technology provide greater copyright protection for digital works? In this episode, we will visit a world-renowned auction platform and interview a specialist in this area to explore this issue.

      11/12/2022
    • Medical Technologies (Patent)

      Medical Technologies (Patent)

      When scientific research projects are concerned, patent application does not only protect the results, but also helps with technology transfer, enabling the projects to transform into commercial products. However, the copious processes and extensive legal knowledge involved in patent application have discouraged many academic teams from taking the first step, thus hindering the market development of their projects.

      Known as the “Father of Non-Invasive Prenatal Testing”, Prof. Dennis Lo received the Breakthrough Prize in Life Sciences, often dubbed the “Oscars of Science”, for his non-invasive prenatal diagnostic technique in 2021. He has also set up a lab dedicated to promoting molecular diagnostics which specialises in the research of gene sequencing technologies. At the same time, Prof. Lo is also the Chairman of the Patent Committee at CUHK. He often encourages other academic teams to apply for patents and provides them with the relevant support.

      04/12/2022
    • Comics (Copyright)

      Comics (Copyright)

      The development of Hong Kong’s comic book industry began as early as the 1970s, giving rise to a host of characters and stories suitable for adaptation into cultural works in different media.

      A company in Hong Kong with more than 40 years of experience in comic publishing has leveraged on the recent popularity of online TV shows and films in the mainland to generate more business opportunities in copyright trading with the help of local legal services. Copyright trading does not only enable traditional comics to become timeless, but also promotes the development of new IP.

      27/11/2022
    • Digital Assets (Copyright and Trademark)

      Digital Assets (Copyright and Trademark)

      Intellectual property and the creative industries are closely related. It is only when a creator’s works and rights are protected that more ideal and sounder conditions for development will arise.

      In this episode, we will visit a Hong Kong-based “unicorn”, that is, a start-up company valued at over US$1 billion. This digital asset company uses its blockchain gaming platform to solicit collaborations with renowned brands from around the world. This does not only create synergy and increase the value of brands and trademarks, but also facilitates expansion into the metaverse, forging the future of the digital asset world.

      Group President Evan Auyang will elaborate on the close relationship between intellectual property and the company’s business operations, as well as how intellectual property protects the company’s creations during the game development process.

      20/11/2022
    • Garment Manufacturing Technique (Patent)

      Garment Manufacturing Technique (Patent)

      In the field of fashion design, copyright protection has always been subject to limitations. Take the classic miniskirt as an example. The earliest designers of this garment were unable to prevent others from making skirts with hemlines above the knees because simply shortening or lengthening the hemline by an inch made it difficult to substantiate plagiarism. However, a handful of designers have developed some new fashion technologies and combined them with their designs, enabling them to apply for patent protection through the technological aspect. The designer featured in this episode is filing a patent application for a new fashion technology. By examining the application process, we can better understand what we should pay attention to when registering a patent.

      13/11/2022
    • Innovative DC Technology (Patent)

      Innovative DC Technology (Patent)

      To develop a smart city, the adoption of a safe, green, and efficient energy solution is essential.

      Under patent protection, an applied technology research institute in Hong Kong has successfully developed an innovative energy technology. Through licensing, the organisation has transferred
      and commoditised this technology, and even promoted it in the mainland market.

      CEO Dr Denis Yip will share how he and his team worked with a mainland research institute and electrical equipment supplier to commoditise their innovative, patent-protected DC technology for further application in different settings and sectors, so as to create bigger and broader business opportunities.

      06/11/2022
    • Garment Recycle System (Patent)

      Garment Recycle System (Patent)

      The research and development of a new technology or product always requires copious resources. To protect their products, developers usually apply for patent protection. However, many new technologies are developed from existing ones or re-innovations thereof. Therefore, when applying for a patent, the applicant must specify the innovative features and the scope of protection. Nevertheless, if the claim is too broad, approval might not be granted, while too narrow a scope might result in insufficient protection. Much of the system developed by this episode’s case study is based on existing fundamental technologies. However, they have integrated and modified them for application in garment recycling. Their successful application for patent protection ultimately enabled them to explore more overseas partnership opportunities with peace of mind.

      30/10/2022