尋味
味覺與嗅覺是密不可分的感官,兩者需共存才能為我們揭示食物的味道。不過我們將會發現,感官不只有接收外來刺激這個主要的傳統功用,我們甚至可以利用嗅覺在人不知不覺下改變其行為。營銷人員會利用某種香氣增加顧客的購物慾、甚至可以令人購買某一特定的產品,聽起來是否有點不寒而栗呢?氣味和味道還有一些最近才被發現的新用途。在節目中,我們還會認識一位擁有敏銳嗅覺的女士,她異於常人的鼻能夠探測到人體中的柏金遜症。
Smell and Taste
Taste and smell are intertwined, and together they reveal the flavors of the food we eat. But we’re learning that senses are not limited to their primary, traditional functions. We are moving towards a world where smell can be exploited to influence our behaviour, even without our knowledge.
Marketeers are finding certain scents can make you purchase more, or even influence you to make a specific purchase. Does that give you the shivers? We will get to know a woman whose sense of smell is so refined she is able to detect Parkinson’s disease in people.